We chose fifteen grams of protein because it is exactly the amount that changes your hunger response without announcing itself in the cup. Less and you will not feel it by noon. More and the texture gives it away.
Every formulation decision starts from the cup. The coffee is primary. The protein follows. We spent four months finding an isolate that dissolves completely — no clumping, no chalky finish, no aftertaste that lingers into your second sip.
Fifteen grams. Not fourteen. Not sixteen. The number is deliberate.